Does it feel like you've spent your entire lives trying to get in shape?
The constant battle to lose weight and keep it off is both tiring and frustrating, right?
You are not alone.
There is so much conflicting information around today that it's not easy to know the best method to get the results you want.
The reason you find it so hard is because the fitness industy is lying to you!
Yep, I know that's a big statement to make but it's true.
You see, they don't actually want you to lose weight. Not for the long term anyway.
They want you to yo-yo diet forever so you keep buying their fat loss pills, diet drinks, food replacement shakes and tasteless, bland, low calorie meals.
They want you to put the weight back on so you repeat the process over and over.
They want a customer for life.
Think about it.
Weight Watchers? Low-Carb? Dukan Diet? Atkins? Paleo? Soup Diet? South Beach Diet? Juice Cleanse?
Any of these? All of the above?
It's the same outcome every time, isn't it? You end up wasting more money on a plan that brings you zero results.
Let me guess. It always starts out well. You're going great guns but then something happens...
Something which triggers a poor food choice.
A bad day at work, kids stressing you out, an argument with your partner, the commute home taking longer than normal.
This leads to a blow out on junk food, a take-away, or a few too many drinks.
Then what's next? You tell yourself you're a failure. That you can’t stick to anything so what is the point in even trying!
You go back to eating normally, putting back on any weight you've lost, and you’re right back at square one!
I’m guessing it's the same with your exercise regime?
You were enthusiastic for the first few weeks but then life got in the way.
You can’t remember the last time you went but you’re still forking out on your monthly gym membership!
Maybe you still manage to get the odd session or class in from time to time but you're just going through the motions. The scales aren't moving and you're not getting any leaner.
You can't see a way out. You wonder how everyone else seems to make this look so easy!
It's all too easy to become confused and fed up and if you have no place to turn for support or advice that's when you lose motivation and sight of your goals.
I want to change all of this for you.
I want to break the cycle so you never have to 'diet' again for the rest of your life.
Yes, I’m being totally serious! And I'm glad you have carried on reading to this point.
Why does this make me happy?
Because you are the type of person I know I can help. You are the type of client I love to work with.
If you have read this far it's because you have tried to turn things around in the past, or have decided that now is the time you want to make a change.
Most people just talk about losing weight and getting leaner. But that's all they do - talk!
You want to do something about it. That deserves huge congratulations!
My coaching is for people like you. People who take action. People who are willing to take on new ideas to finally get the body they deserve.
If you want to learn how to lose weight quickly and easily, and more importantly, how to keep it off for life, then this is just the thing you are looking for.
No Silly Fads Diets or Ever Feeling Hungry
A nutrition plan that doesn't ask you give up your favourite foods. You won't have to spend money on fancy ingredients, count calories, or make separate meals to the rest of your family. You'll enjoy real, tasty food for every meal.
Awesome Results Easier Than You Ever Thought Possible
An exercise programme designed to get you the best results possible in minimum time with no long, boring cardio. The workouts are highly effective but efficient leaving you more free time to spend with your friends and family.
Super Support To Guarantee Your Success
You will have direct access to me via Whatsapp, Facebook, text or email 7 days a week. Plus weekly check-ins to ensure your progress and assess any issues you may have. I will provide accountability and full support throughout the entire programme
Let me introduce myself properly.
I'm John and here are a few things I would like you to know.
- I'm not your typical personal trainer or fitness coach. My methods are a little bit different.
- I am not a doctor. I don’t have a degree in sports science and I’m not a qualified dietitian either.
- I've never been ripped with bulging biceps and 6 pack abs.
- You won't ever see me on social media with my top off paired with a 'no pain no gain' caption.
- I don't spend my life in the gym or eat like a rabbit to try and stay in shape.
- I have tried every diet you can imagine and been through countless cycles of 'the diet starts again on Monday’.
- I've struggled with self-confidence and convinced myself I couldn't lose weight, that somehow my body was different.
- I've avoided looking the mirror in my underwear and have turned down numerous social invitations because of how I saw myself.
It wasn't always this way. In my younger years I was able to stay pretty lean while eating what I wanted (in moderation).
But then things changed.
I moved to another bank in the city and things were different. The long hours, nights out, boozy lunches, and eating on the go all took their toll. I could see my face getting fatter and feel my clothes getting tighter. I felt uncomfortable sitting down. I was tired and irritable all the time.
If these issues and frustrations sound familiar it is because I know how it feels.
I'm good at what I do because I've been when you are right now and I know exactly what it takes to get through it.
I will help you get off the diet train for good and become happier, healthier, and more confident.
Your results are all that matter to me and the best way to ensure that is to keep things simple.
- I’m not going to ask you to count every calorie that passes your lips
- I’m not going to tell you to stop eating carbs after 6pm or to avoid gluten
- I’m not going to say you need to hit the gym 5 time a week, in fact, I’m not even going to say you need a gym membership at all!
- I won’t be asking you to take any supplements or detox drinks
- And I’m not going to ask that you give up your favourite foods like chocolate, bread, pizza, or even alcohol
What I will do, is get you results, even if you feel like you’ve tried everything and want to give up. I promise, this page will transform the way you think about weight loss, exercise, and healthy eating forever.
Yes, that's right. It may sound crazy but my ideal outcome with every client is for them to tell me-
''John, I don't need you anymore''
My goal is to empower my clients so they can eventually go it alone.
I want to help you get the weight loss you’ve been dreaming of and a newfound confidence in your body, but I want you to be able to maintain that success without my help.
For some, it may be after 12 months. For others, as little as 2 or 3 months. I don't care how long it is, I just care you get the results you want.
To me, that is the perfect scenario. I will have done my job.
And I’d love to help you get to that stage.
If you’re ready for that, here’s where you need to go.
My coaching has been designed with people like you in mind - real women with busy lives.
It's for those who are confused or overwhelmed about where to start. It's for people who have tried and failed in the past to lose weight. It's for anyone who knows what it takes but finds it hard to see anything through until the end. And for those who just need some accountability and help to stay motivated.
There are thousands of books, magazines, and websites that could all provide you with a training programme and diet plan.
But going it alone is hard and will only get you so far. Maybe it’s time to ask for help?
This programme will help you lose weight effectively, get lean, and boost your energy levels and confidence in the process.
This will happen without drastically changing your current routine. Building new habits and making small tweaks to your lifestyle will allow you to lose weight every week without starving or killing yourself with ridiculous workouts.
I wasn't happy with my body shape, the extra weight or my level of fitness. I was approaching my mid-forties and knew I needed to be kicked into gear. John Ferry helped me do that. I found him extremely approachable and understanding of the rollercoaster of losing/gaining weight. He's also easygoing but at the same time gives you that boost that you need. A big bonus for me was that he gave me the confidence to step inside the world of the gym which I had been too terrified to contemplate before. There were days when I didn't feel like working out but with some words of encouragement from John, I did it. I feel and look so much better after using his programme, thank you John.
A year ago I decided to focus on my health and well-being. I had become sluggish and overweight and I wasn’t happy with my body shape and how I was feeling.
I’ve always attended the gym but with mixed results and I needed help with my diet.
John offered to help me out. He designed a meal plan, told me what foods to cut down on, and the best snack options.
To this day I still prepare most of my meals in advance so I don't find myself snacking on convenience/fast foods.
I now exercise 3 times a week, which is actually less than I was doing before.
I have cut the cardio right down and use more weights.
The difference is amazing!
I can now see a shape to my body and muscle definition.
In 12 months I have lost over 3 stone and I am very happy with my results, I can't recommend John enough!
What’s incredible is this programme works!
I'm a mum of two with little time or energy to exercise or diet. I lost over a stone in just 8 weeks. If I can do it anyone can. I didn’t live off rabbit food, didn’t weigh myself every day or obsess about calories. I didn’t even join a gym!
I just followed my plan and made it work around my life. My family ate what I ate. I was supported and encouraged to achieve my goals. I have genuinely never been so motivated or energetic and I’ve tried every diet going. This just felt easier. It felt good showing our kids how to be healthy too. I put the success down to John. I felt like he was reading my mind. He knew exactly how I was feeling at every stage and when I needed it, he’d find something to motivate and guide me. He wasn’t unrealistic, he understands life gets in the way and never makes you feel bad about yourself.
He even got me planking, he must be good!'
An Easy-To-Follow Nutrition Plan
Nobody wants to eat tuna and salad every day. Your plan allows you to have great tasting food for EVERY meal. You won't have to eat anything you don’t like and you'll still be able to enjoy your favourite foods. Some discipline is required but you'll be having banging breakfasts, lip-smacking lunches, and delicious dinners! There is no ridiculous traffic light system to follow, you won't have to cut out carbs, or eat separate meals from the rest of the family.
A Done-For-You Training Programme
You can choose - A plan to follow at the gym. Only 3 workouts a week are needed to get amazing results. The bodyweight plan to follow at home so you won't need to spend extra money on weights. I can also provide a routine that requires only dumbbells or a kettlebell for maximum calorie burn in minimum time. Whichever it is, you'll be torching stubborn body fat from Day 1. Nobody wants to spend their whole life working out. The sessions will be short so you can fit them into your busy schedule.
Accountability & Weekly Check-In
This is where the real value of my coaching lies. I am here to offer as much support and encouragement as you need during the time we work together. I'll be getting you to check-in at least once a week with how you're doing. More if you need me. I'll be on hand to keep your goals front of mind on those days you are struggling to keep on track. You can choose the method of communication, be it Facebook, email, Whatsapp or text. There are not many other coaches who offer you this level of support.
Guides for Food Prep, Shopping & Habit Building
The principles behind losing weight are actually pretty simple. The part people struggle with most is putting it all into practice - the planning, the preparation, what it takes to build healthy habits, and learning how to maintain them over a prolonged period. My guides will help you to get 'in the zone' mentally. They will take all the guesswork and confusion out of the equation for you to ensure you get the results you want as quick and stress-free as possible.
You may have just scrolled straight to here to check the price.
Or maybe you have a rough idea already.
Many of you will know that most personal trainers charge between £40 and £70 for just one session!
And they’ll probably try to flog you some ‘fat burner pills’ while they’re at it.
The average online coach is around £150-£199 per month.
A personalised diet plan or exercise programme will probably cost you in the region of £100 for each.
I want to help as many people as possible with my coaching so I have made it accessible and affordable to everyone.
I didn't want it to be something you had to 'save up for a few weeks' before you could get your hands on it.
That’s why right now, it’s priced at just £125/month (RRP £150/month).
That’s less than £4.84 per day!
*Use code FBF25 at checkout for your £25 discount.
Why this much?
To me, it represents a fair investment.
My programme will get you lean and keep you that way long after we have finished working together.
It’s less than £4.84 a day for an education that will last you a lifetime. Most of us spend that on coffee each day!
If you value your health, your body, and you are ready to take action to achieve the weight loss you desire, you’re in the right place.
You won’t need to spend another penny on a weight loss book, a fitness DVD, or coaching programme ever again. You could even cancel your unused gym membership!
Who needs pushy trainers barking orders and telling you to drink kale smoothies anyway?!
For £125 a month, you get everything I mentioned above - the personalised workouts, the bespoke diet plan, habit building, access to me via FB, daily accountability if required, the weekly check-ins, the guides, and my coaching.
To help you out, I’ve broken it down for you here:
Personalised Nutrition Plan
Bespoke Training Programme
Daily Accountability & Weekly Check-Ins
24/7 Access To My Coaching & Support
£99-£199 per month
Minimum £269 Per Month
You get to keep the nutrition plans, workout programmes, and shopping & habit guides forever. You can come back to them whenever you need and just rinse and repeat. You won't need another programme for as long as you live.
I spent years finding a way to combine a realistic exercise programme with a diet that is healthy and tasty, that I could incorporate into a busy lifestyle that involved long working hours, stressful commutes, and home life.
You can benefit from my months of trial and error and shortcut your way to success. I'm will show you how to lose weight, add lean muscle, and shift stubborn belly fat in just a few weeks!
My proven system will show you that getting in shape in easier than you think!
I’d like you to think about something.
What are the consequences of you not investing in your health & fitness?
If you are not happy with the body you have right now will you still be stuck in the same place in another 6 months’ time?
I would guess the answer is Yes
Maybe it’s time to accept what you have been doing doesn’t work for you.
So why not give this a go?
It is just 125 a month for something that could change your life forever.
You do not need to give up any of your favourite foods, you don’t need fancy juices or detox drinks, and you don’t need hours and hours of time to allocate to exercises. In fact, you don’t even need access to a gym.
All you need is a Wi-Fi connection, an email address, and a desire to get lean and drop fat quickly, safely, and sustainably.
If this sounds like something you could get on board with, click the button below and I’ll see you on the inside.
If you have read this far you probably do. That’s normal. Actually, it’s great – it shows you really care about getting results.
To save you some time let me answer the most common queries below:
Q) Is this an online program?
Once you sign up, you’ll fill in a form that tells me a little bit about you and your goals, what your day-to-day schedule looks like, your food preferences and your previous struggles.
I’ll use this to create your bespoke plan and send it to you via email along with your guides. You’ll also have instant access to me via email, text, Whatsapp or Facebook.
You can contact me as much or as little as you like. I will do my utmost to ensure you get the results you deserve.
Q) Do I need to be fit to do this?
No. Online personal training is just that - personal.
It does not matter how fit or experienced you are with exercise or training. I will meet you where you are at.
The workouts are not super intense or time demanding. We will progress safely at a pace you are comfortable with.
Q) Do I need to be free for the full duration of the programme to get results?
No. As a busy person, you will have commitments. Work, travel, family, social occasions, weekends away or maybe even longer holidays.
The training & nutrition plans are built around your lifestyle. My aim is for you to adopt these methods indefinitely so you never need another weight loss programme ever again.
My coaching is not dependant on your physical location so please do not let your travel plans deter you from taking part.
Q) Why should I invest in you? Can I not do this myself at the gym? Can I just use workouts and diets from a magazine?
You could try to go it alone.
And it might work. If it does, that’s great. I’m happy for you.
But did you know that fewer than 20% of people with gym memberships use it more than once a week?
And most who do go end up following terrible plans or making up their workouts on the spot.
As for books and magazines?
Again, they can work, but they’re not in any way personalised, so what you’re following could well be the completely wrong plan for you.
Q) What makes your coaching different to the other diets and programmes I have tried in the past?
I’d say it’s the coaching, accountability, and support.
I am available to you every day if you need me. I will respond to you within hours if not minutes with any questions you may have. We will have a weekly check-in for your weight and/or measurements, to check your progress, and to assess if we need to make any changes.
Everything is made as easy as possible for you and all the ingredients are there for you to succeed. In fact, it’s nigh on impossible for you to fail!
Q) Is this programme just for women?
No, this programme can work for for anyone.
That said, the people who tend to get the best results with me are women between 25 and 50, who have hectic lives and busy schedules, working many hours with long commutes, or who are full-time mums.
Q) How much is it?
The normal price for my coaching is £150 a month.
Right now it's on offer for just £125 a month.
Use coupon code FBF25 at checkout.
Please note, the price will never be this low again.
Q) Is there a cancellation policy?
Yes. While I advise clients to stick with it for at least 3 months there is no minimum period. You can cancel at any time.
Q) Is it just for people in the UK?
Not at all. It’s for anyone, anywhere across the globe. For convenience, £125 is around $165 or €140.
Q) How is the program delivered?
I’ll send your training programme, diet plan, welcome pack and guides to you via email. Then all other communication will be done via your method of choice - Facebook, email, text, Whatsapp etc
Q) How soon can I start?
As soon as you like. Once you have filled in the application form I will start to build your programme. I will get back to you within 48 hours (usually 24).
Q) I have an injury/ allergies/ intolerances/ dietary requirements.
Because I never tell you specific foods that you have to eat, the whole plan is very flexible, and you can adjust it to suit your own needs.
So, you can eat dairy-free, gluten-free, vegan - whatever you need to.
Same with the training. I’m not going to make you do anything, and we can tailor it to what you enjoy, and are able to do.
Q) I’m nervous about starting.
I totally understand.
If you weren’t a little nervous it wouldn’t be normal.
All I’ll say is that is a programme for real people living normal lives. It is not for the jumped-up fitness elite or those with huge egos. I'm an easy going coach who is there to encourage you, not criticise you. I like to work with people I feel I could have a beer or diet coke with.
As for the nutrition side of things, while some moderation will be required, you will never have to starve or be forced to eat anything you don’t like.
The same goes for the training. I will provide an exercise programme that best suits your schedule and lifestyle. Hate the gym? No problem, I will provide you with a home workout routine.
Q) I have some other questions, how can I contact you?
Drop a line to email@example.com
Q) I’m in. Where can I go to start?
Just click that lovely red button you see below.
I believe this programme will transform your life more than you ever thought possible. I'm so sure of this I will offer you a money back guarantee. If you are not happy with your results, or you don't feel it is for you, simply email me for a refund.
My 1-1 coaching will help you lose weight, boost your energy levels, and increase your confidence. You'll look & feel amazing without spending your whole life in the gym or stressing about what to eat. You will begin to see results in a matter of weeks if not days.